The United Kindom Princess Kate met with President Obama couples last month in Buckingham Palace. Kate’s dress only costs 175 pounds, the dress’s brand is Reiss, Reiss website immediately visited by many customer, all of this brand’s website explosion in couple of hours. ”

This is the second time Reiss benefited from “Kate effect,” The first time was Kate weared the price of 159 pounds cream-colored Reiss dress in her engagement. After the engagement, Reiss response immediately rushed to increase production, accept the order, Reiss network create an order every minute, Reiss sold 1000 dress and eared more than 150000 pounds very fast.

In this era of advocating celebrities, if they wear a price is not too unattainable clothes, the website of clothes immediately visited by many customer. In addition to Kate effect, British prime minister Cameron’s wife samantha in a gray dot dress at the conservative party, the price of the dress also just 65 pounds. The dress was caught up by many customer as well.Human resource consulting company Penna’s consultant Richard points out:”imitate star style is not a new trend, just now with convenient network, it can help consumer immediately buy them.”

Kate’s mother-in-law was also have made “Diana effect”, Diana married within the royal family, but at that time the consumers can only imitating her style, not the exactly same dress. Online retailers ASOS imitate celebrity clothes, let consumer can use acceptable price in the upper part of the body, the celebrities fashion has developed from brand, But not all famous brand in outflow advertised, Kate had to make the brand looks fashion and more attractive. Ted Baker founder Kevin said: “Kate is the door consumption guest, we do not want to use the customer for publicity.” He did not even know Kate bought anything.